Analytics in business is an indispensible tool to construct a better growth of sales. There is a difference between analysis and analytics. Analysis refers mainly to the examining of data and drawing out conclusions about the various trends. Analytics on the other hand, refers to the more technical aspect of predicting risk analysis, promotional strategies etc. which would help a business grow. Analytics communicate the insight which is presented by data.
Charles de Gruchy is an expert at advanced analytics. It comprises studying trends in a data using varied mathematical tools. It depicts the technical aspects of analysis. It may involve use of artificial neural networks, predicting models etc.
In today’s world, companies are becoming smarter and invest a lot in prior search to study where the customer trends are more inclined to. Marketing, these days, employs a large scale use of analytics. It helps the service providers to learn which products interest the consumers more and what the fashion is, in which their clientele is searching through catalogues etc.
Charles de Gruchy is highly proficient in digital marketing management and planning. Tracking and studying the behavior of client over web, monitoring the most searched key words, amount of time spent on different sections, sessionization on the whole, provides a lot of insight on the interests of the customers. Digital marketing management is a tricky aspect of retail management and requires great deal of expertise.
While his tenure as Executive Director at Estee Lauder, Charles de Grauchy worked extensively in global CRM and digital marketing. He also worked with drawing out trends by following Facebook and Twitter feeds to display media, along with other social networks. He mainly headed analytics of digital media planning agencies. He acted as Chief architect of the customer database and analytics strategy. Besides that, he also worked in program design from acquisition to loyalty to media which included print, broadcast, display etc.
Charles de Gruchy has produced successful results in building digital strategies as well as running digital teams. He has also proved to be exceptional in optimizing customer traffic and sales. Increasing customer traffic to a store or an online website requires a lot of mind work to attract customers with innovative offers and smart advertising.
At present, working as an Engagement Manager, Charles de Gruchy has launched a new CRM program that will make “loyalty” and CRM look different for each of the AVG brands.
